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📅 Content Calendar Q1-Q2 2026

WellWalla Chief Marketing Officer | Living Document | Last Updated: Feb 2026
100+
Test Pages
25
Biomarker Guides
12
Blog Posts
50+
Social Posts
8
Email Campaigns
Test Pages
Biomarker Guides
Blog/Articles
Social Content
Email Campaigns

February 2026

Theme: Alpha Launch & Foundation
Week 1 (Feb 1-7)
Cardiovascular tests (10)
Metabolic tests (8)
Lipid Panel Guide
Week 2 (Feb 8-14)
Thyroid tests (8)
Hormone tests (10)
A1c Guide
Week 3 (Feb 15-21)
Wellness tests (12)
Vitamin D Guide
Heart Health Month
Week 4 (Feb 22-28)
Specialty tests (10)
Testosterone Guide
Launch promo assets

March 2026

Theme: Biomarker Education & Awareness
Week 1 (Mar 1-7)
Kidney function (5)
CMP/BMP Guide
Kidney Health
Week 2 (Mar 8-14)
Liver function (5)
Liver Panel Guide
Women's Health Week
Week 3 (Mar 15-21)
Inflammation markers
CRP/ESR Guide
Hidden Inflammation
Week 4 (Mar 22-31)
Allergy tests (5)
Allergy Testing Guide
Beta Invite Campaign

April 2026

Theme: Beta Launch & Email Capture
Week 1 (Apr 1-7)
STI tests (8)
Welcome Sequence
STI Awareness
Week 2 (Apr 8-14)
Autoimmune markers
ANA/Rheum Guide
Testimonial content
Week 3 (Apr 15-21)
Cancer markers
PSA Guide
Early Detection
Week 4 (Apr 22-30)
Genetic tests (3)
Launch Countdown
Pre-launch hype

May 2026

Theme: Public Launch & Paid Ads
Week 1 (May 1-7)
Launch Announcement
Launch Campaign
Launch day blitz
Week 2 (May 8-14)
Complete Testing Guide
Mother's Day Health
Influencer posts
Week 3 (May 15-21)
Condition bundles
Comparison: Us vs Others
User testimonials
Week 4 (May 22-31)
Men's Health Guide
Memorial Day Sale
Summer Health Prep

June 2026

Theme: Retention & Subscriptions
Week 1 (Jun 1-7)
Subscription Benefits
Subscription Launch
Quarterly Testing Guide
Week 2 (Jun 8-14)
Athletic performance
Father's Day Health
Dad health tips
Week 3 (Jun 15-21)
Longevity Testing
Biohacking Basics
Biohacker influencers
Week 4 (Jun 22-30)
Q2 Review/Survey
H1 Learnings
Community highlights

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